Pre-launch Planning, Pricing, Sales Forecasts
and Market Launch

Each of our brand development team members has over 20 years’ experience working for and with large pharmaceutical companies, such as GlaxoSmithKline, Johnson & Johnson and Lilly, to develop and implement all aspects of a successful product launch. As a result, we have the kind of seasoning that leads to sound market-effective global pricing strategy, medical and market advisory programs, sales forecasts, national accounts, managed care, packaging and promotion.

Examples of recent successes include:

• Pricing strategy and managed care (33+ brands; $8+ billion sales)
• New product development (60 brands)
• Market research and forecasting (38 brands; $6+ billion sales)
• Key Opinion Leader (KOL) Program Development (27 therapeutic areas)
• Sales force development, hiring and training (32 teams; 1,000+ people)

Most technology companies fail because they run out of money before they get to a product. This TCG White Paper by Dr. Robert Keefer shows, what should be considered to avoid this.

"Commercialization is all part of brand management, how you build a brand. The companies who specialize in this may prove very helpful" says Dr. Robert Keefer. Read Companies Supporting Other Companies from The State of Life Sciences in North Carolina (Supplement) in The Scientist. To view the full article, click on The Scientist, April 2007.