Life Cycle Management and Generic Defense

The TCG team offers programs to improve your brand development options such as reformulation, repurposing, line extensions, OTC analysis, patent defense strategies and other business development options.

Our successes include:

• Developed an aggressive new marketing plan for an off-patent pharmaceutical product that produced a 22 percent increase in sales in less than 15 months. The plan included a new pricing strategy based on a more in-depth market analysis and competitive study.
• Provided incrementally successful annual business plans for two years for a company with an off-patent pharmaceutical facing emerging new treatments and increasing generic competition.

Most technology companies fail because they run out of money before they get to a product. This TCG White Paper by Dr. Robert Keefer shows, what should be considered to avoid this.

"Commercialization is all part of brand management, how you build a brand. The companies who specialize in this may prove very helpful" says Dr. Robert Keefer. Read "Companies Supporting Other Companies" from The State of Life Sciences in North Carolina (Supplement) in The Scientist.