US Product Launch Strategy & Implementation

Our team has over 60 years’ combined experience developing and launching dozens of diagnostic product and service offerings for Quest Diagnostics (formerly SmithKline Labs), Laboratory Corporation of America (formerly National Health Labs), DuPont, Ortho Biotech/J & J and several smaller firms.  With the knowledge we have gained as customers, manufacturers, marketers and sellers, we can help establish medical and market advisory programs, sales forecasts, competitively superior pricing strategies, national account /reimbursement programs and effective presentations for distribution networks.

Recent successes include:

• Establishment and launch of new business unit of SmithKline Clinical Laboratories (now Quest Diagnostics).
• Development and management of Analytical Technologies Inc., a commercial laboratory services company.
• Business development and marketing strategy for CIIT Centers for Health Research.

"Commercialization is all part of brand management, how you build a brand. The companies who specialize in this may prove very helpful" says Dr. Robert Keefer. Read "Companies Supporting Other Companies" from The State of Life Sciences in North Carolina (Supplement) in The Scientist.

Getting FDA approval is the first crucial step in bringing a product to market. But negotiating reimbursement with the payers should have the same priority. This TCG White paper discusses the Do’s and Don’ts.